Why Your Church's Social Media Posts Are Getting Zero Engagement (And How to Fix It)

"All We Need Is More Likes"

You're posting scripture daily, sharing service announcements, and... crickets.

Sound familiar? You're not alone. Most churches are making the same critical mistake that's killing their online engagement.

The Problem: You're Broadcasting, Not Connecting

Here's the uncomfortable truth: your congregation isn't ignoring your posts because they don't care about faith. They're scrolling past because your content doesn't connect with their real, everyday struggles.

The Solution: The "So What?" Test

Before hitting "post" on anything, ask yourself one simple question: "So what?"

If you can't immediately answer how this specific post helps someone navigate their Monday morning, their work stress, or their family challenges, don't post it.

Transform Your Content With This Simple Formula

Instead of posting: "Great service today! Pastor preached on faith."

Post this instead: "Struggling with doubt this week? Here's the one thing Pastor said that changed my perspective on faith..."

See the difference? The first post is about you. The second post is about them.

The Results Speak for Themselves

Churches implementing this "So What?" filter are seeing 400% more engagement because they've shifted from sharing information to solving problems. They're not just broadcasting—they're building bridges.

This Is Just the Beginning

The "So What?" test is powerful, but it's only the first filter in a complete content strategy system. There are actually 7 different content types that can transform casual followers into committed community members who show up, engage, and invite others.

Ready to Transform Your Church's Online Presence?

Stop posting into the void. Start creating content that actually converts followers into faithful community members.

Our "Pews to Platforms" course teaches you the complete content strategy system that's helping churches across the country build thriving online communities.

Visit innovatefaith.com to discover how your church can turn social media scrollers into Sunday service attendees.